All about us:

First of all…Yes we are the Seder mavens that brought the world the 30minute-Seder Haggadah.

After way too many years of skipping around traditional Haggadot in order to provide a concise Seder for our Passover guests, we came to the conclusion that something had to change. The cries of “What page are we on?”… “What do we do now?” and “When do we eat already?” were too much to bear.  Out of this Passover confusion the 30minute-Seder® Haggadah was born. The goal was to provide the perfect blend of brevity and tradition in a format that would appeal to all age groups and enable even non-Jewish participants to feel included in the festivities.

In keeping with the spirit of inclusion, we also felt the need to create a Haggadah that was gender-neutral. For example we chose to change the four sons to the four children. It was also very important to us to tell the beautiful story of Passover in a fun yet reverent way that would keep the whole family engaged.

Yet we were faced with the challenge of choosing only the high points of the traditional Seder in order to keep the content concise. We sought the help of a prominent Rabbi in our community to help ensure that we were making the right choices.  See the qualifications of the Rabbi that assisted us here.

As you can imagine the release of 30minute-Seder® in 2006  was wildly successful, (over 350,000 sold to date.) We listened to feedback from customers and realized there was also a need for a slightly longer version that included all 15 parts of the Seder and voila…The 60minute-Seder was born!

Written with the same care as the 30minute-Seder®, the 60minute-Seder provides a wonderful Passover experience, and both books work great together for those that perform first and second night Seder. Now…please don’t tell us that we need to create a 15minute-Seder.  🙂

Bringing joy to Passover is what we do. Why? It feels good.